While out walking my dog this morning I was listening to one of my many teleseminar recordings. This one happened to be on teasing out your brand and/or purpose for being in business. The speakers were strongly suggesting I find my tiny, little piece of the market that I cater to and really focus on marketing to those people.
This was not news to me, but it did cause me to once again think of how challenging it is to narrow down my niche. I mean, my market is parents and people who work with parents…that is about as narrow as focusing on one or two continents instead of the whole world. Of course, it is most often women who request my services but I have met many dedicated fathers who enjoy my teachings as well. Besides, narrowing it down to women is still a few thousand miles too wide.
Suddenly it hit me…My fire in life is in working with parents that are truly passionate about their parenting role. They want with all their heart and soul to be a fantastic parent and to raise kids that are resilient, creative, fully loved and grateful for their parent(s). These are people who work hard to do “the right thing” because it is important to them and a priority in their life.
Not only that, but they are also people who are tired of parenting under a microscope. They are working hard to do their best work and yet still find themselves dealing with social judgments and questions at every turn. Defending why they work or don’t work, explaining why they homeschool, unschool or send their kids to school. They struggle with breast feeding questions, sleeping accomodations and a myriad of other preferences that they know feel intuitively right, yet still cause them self-doubt, worry and uncertainty.
The presenters on my recording said I should find my passion and then build it into everything I do. Judging from my little soap box speech above I just might have done that. I’m not out to start a revolution…but I am out to help parents break free of of all this questioning and creativity, stifling judgments so they can take back their personal power and enjoy being the passionate parent they set out to be…and that my friends is where I shall begin carving out my niche.
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